Revenue AI Strategy & Innovation Director

The Revenue AI Strategy & Innovation Director is the visionary architect responsible for defining and driving AI applications across the revenue organization , optimizing productivity, pipeline creation, and decision speed across the revenue lifecycle. This role operates at the intersection of Revenue Operations, Sales Technology, Analytics, and Go-to-Market leadership and executive team. The Revenue AI Strategy & Innovation Director focuses on building and identifying high-impact use cases, redesigning workflows, running pilots, and scaling AI-enabled improvements that support predictable growth.

As an individual contributor focused on strategy, experimentation, and execution rather than platform ownership or model development, this role drives organizational-wide impact through thought leadership, experimentation, and cross-functional influence. Through AI-enabled workflow improvements, accelerated return on technology investments, and reduced manual work across the revenue lifecycle, this role defines and builds a repeatable model for continuous improvement across the commercial organization.

Based out of Canada or the USA (In Provinces/States we can hire in legally), this role will report to the Vice President, Revenue Strategy & Operations.

WHAT YOU’LL DO:

AI Strategy & Prioritization

• Develop the Revenue AI strategy and framework, Identifying and prioritizing high-impact AI opportunities across prospecting, pipeline management, forecasting, and customer lifecycle
• Define and evolve AI roadmap across the revenue lifecycle, aligned to business objectives
• Provide strategic insights and guidance to leadership and executives on where to invest to maximize productivity outcomes

Workflow Design & Innovation

• Redesign seller workflows using AI signals, automation, and decision support
• Translate data and technology capabilities into practical field experiences
• Identify friction in current workflows and drive simplification through AI-enabled design

Experimentation & Transformation

• Lead high-impact pilot initiatives to test new AI capabilities across Sales, Marketing, and Customer Success
• Define success criteria and measurement frameworks
• Capture key learnings and present leaders with actionable insights and recommendations to guide decisions on scaling, iteration or transformation

Cross-Functional Orchestration

• Partner with Revenue Operations, Systems, and Intelligence to align on governance, integration,, and thoughtful execution
• Influence key stakeholders, senior leaders and executives with the Revenue organization to drive alignment on AI-enabled initiatives
• Act as a catalyst and change agent to accelerate global adoption and minimize organizational friction during transitions.

Adoption & Impact Measurement

• Drive the cultural shift toward an AI-first mindset, overseeing the change management strategy to ensure successful adoption across the Revenue organization
• Define productivity, pipeline, and workflow impact metrics
• Track and report on ROI, adoption, and effectiveness of AI initiatives
• Provide executive visibility into value delivered
• Lead the design, development, and delivery of revenue-wide learning initiatives focused on AI and data-driven insights. This includes driving training programs, workshops, and enablement sessions for leaders and employees across Hootsuite to build AI fluency and support the adoption of advanced AI tools and practices.

WHAT YOU’LL NEED:

• 15+ years in Revenue Operations, Sales Strategy, Sales Technology, or enterprise transformation roles
• Experience redesigning workflows or leading productivity initiatives
• Experience running pilot programs or experimentation frameworks
• Strong understanding of modern GTM tech ecosystem (CRM, engagement tools, data providers, forecasting)
• Experience working cross-functionally across Sales, Marketing, Customer Success, and Technology
• Experience working in complex, fast-moving or high-growth environments
• Ability to translate emerging technology into practical business use cases
• Demonstrated success leading cross-functional transformation initiatives
• Strong communication and change leadership skills
• Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
• Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

We’re looking for a Senior Account Executive to help us develop and close new business with small-large sized companies in a variety of exciting industries. You will work in a fast paced sales environment selling Hootsuite and our partner ecosystem solutions to prospective customers. You will leverage your sales skills and experience to inform our customers of the benefits and value of Hootsuite solutions and manage the end to end sales process. You will also manage the sales process, helping our customers choose Hootsuite as their Social Media Management partner. While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s Vancouver office, you will report to the Manager, Sales.

WHAT YOU’LL DO:

• Successfully acquire new Hootsuite customers in order to achieve individual quota targets, both with leads that come in through the demand gen channel, and through outbound efforts into whitespace accounts to create new customer interest
• Prepare, organize, structure your sales processes from value creation to negotiation and closing.
• Consult with businesses to understand the product fit and recommend / sell Hootsuite solutions that align with their unique needs and overall goals on social
• Lean on internal subject matter experts to provide customer value from the prospecting stage all the way to completion of sale.
• Develop rapport with customers by proactively providing insightful market information and solutions to customers that showcase maximum benefits from Hootsuite products
• Exhibit passion for customer success by understanding the product-market fit and applying this towards problem solving for your customers’ unique needs
• Proactively seek out market information in order to effectively develop rapport with customers.
• Provide day to day support to team members on challenges or issues
• Perform other related duties as required.
  

WHAT YOU’LL NEED:

• 3-5 years of B2B sales experience OR 3+ years of lead generation/business development representative experience (experience in software considered an asset); proven ability to achieve or exceed assigned quotas.
• Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling).
• Experience crafting sales strategies for your vertical/territory and building/executing on your account plans/territory plans.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.
• Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Perseverance: Pursues everything with energy, drive, and a need to finish—doesn’t give up.

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-LN1

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In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-NS1 #LI-Hybrid

Canada Pay Range For This Role$140,700—$197,100 CADUS Pay Range For This Role$153,80