Enterprise Product Manager

At Asana, we're on a mission to revolutionize teamwork by enabling effortless collaboration across organizations. We're looking for an experienced Enterprise Product Manager to lead our Revenue Technology (RevTech) team, a vital part of the Enterprise Technology (ET) organization. In this pivotal role, you'll lead a team of Product Owners and drive the Core pillar capability development.

As the Enterprise Product Manager at Asana, you’ll combine strategic foresight with hands-on execution, leveraging strong analytical skills to influence cross-functional teams and drive the product vision and strategy for the Sales technology area. This position requires a deep understanding of both product and market dynamics, emphasizing customer needs and business outcomes. Mastery of data-driven decision-making, cross-functional collaboration, and continuous process optimization is essential.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You'll Achieve:

• Product Vision and Strategy: Define and drive the product vision and strategy for Asana’s Revenue Technology ecosystem, supporting end-to-end sales and revenue operations across Revenue Planning, Account & Contact Management, Opportunity Management, Forecasting, Compensation, and Quote-to-Cash (QTC). Partner closely with Sales, RevOps, Finance, CX, Channel, and Engineering leaders to deliver scalable and efficient GTM capabilities aligned to business growth objectives.
• Strategic Roadmap Development: Develop and maintain a multi-year product roadmap that balances strategic transformation initiatives with operational priorities across CRM, forecasting, territory management, compensation, CPQ, contracting, billing, and provisioning systems. Ensure roadmap alignment with company goals, stakeholder priorities, and evolving business needs.
• Revenue Process Transformation: Lead modernization and optimization of core revenue workflows and systems, improving sales productivity, forecast accuracy, operational scalability, and customer experience. Drive standardization and automation across lead-to-cash and quote-to-cash processes.
• AI and Automation Innovation: Drive adoption of AI-powered and automation-first capabilities across the revenue technology stack, including intelligent forecasting, guided selling, automated approvals, contract intelligence, enrichment, and operational insights to improve efficiency and decision-making.
• Data-Driven Product Management: Establish KPIs, operational metrics, and reporting frameworks to measure product adoption, process efficiency, forecast accuracy, revenue impact, and user experience. Leverage analytics and user feedback to identify optimization opportunities and continuously improve platform effectiveness.
• Cross-Functional Leadership: Serve as the connective layer across Sales, RevOps, Finance, Channel, Legal, CX, Data, and Engineering teams to align priorities, drive execution, and deliver high-impact initiatives. Lead complex enterprise programs and influence decisions across all organizational levels.
• Platform and Vendor Strategy: Evaluate and manage strategic technology platforms and vendor partnerships across the Revenue Technology ecosystem, including CRM, CPQ, forecasting, compensation, and contract lifecycle management solutions. Drive build-vs-buy decisions with a focus on scalability, maintainability, and business value.

About You:

• Educational Background: Degree in Computer Science, Business Management, or a related field.
• Experience: 10+ years of experience in Product Management, Revenue Technology, Business Systems, or related GTM technology domains in high-growth SaaS or enterprise environments. Deep expertise with Salesforce CRM and adjacent revenue platforms supporting sales and quote-to-cash operations.
• Domain Expertise: Strong understanding of enterprise sales processes and revenue operations, including Revenue Planning, Account & Contact Management, Opportunity Management, Forecasting, Territory Management, Sales Compensation, CPQ and Quote-to-Cash processes, Contract Lifecycle Management, Billing and Provisioning workflows.
• Leadership and Influence: Proven ability to lead large-scale cross-functional initiatives and influence executive stakeholders, business leaders, and technical teams. Experience mentoring product managers or product owners in fast-paced and evolving environments.
• Business and Technical Acumen: Strong strategic thinking, problem-solving, and analytical capabilities with the ability to translate business needs into scalable system and process solutions. Comfortable working across technical architecture, integrations, data models, and operational processes.
• Technical and Analytical Skills: Experience partnering with Engineering, Data, RevOps, and Business Systems teams to design and implement enterprise-grade solutions. Ability to leverage analytics, user research, and operational data to drive prioritization and product decisions.
• Communication and Execution: Excellent communication, stakeholder management, and organizational skills with a proven ability to manage multiple priorities and deliver results in complex environments.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between CAD 178,000–209,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Hybrid #LI-SA

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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